Question-led search reached a new high
2.78%of detected Search Console keywords were phrased as questions
▲ +0.05 pp from JuneRead the July analysisMONTHLY BENCHMARK
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Traffic acquisition mix
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Monthly share of website visits by acquisition channel, based on aggregated analytics data.
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AI traffic share over time
B
AI traffic share over time
AI traffic grew from 0.20% to 0.31% across the observed period.
C
Question keywords as % of all detected Search Console keywords
July closed at 2.78% of detected Search Console keywords phrased as questions, up from June's 2.73% and above April's previous 2.75% benchmark high.
Jan 20251.81%
Jun 20262.78%
Change+54%
This month's analysis
July 2026: question-led search reaches a new high
July closed at 2.78% of detected Search Console keywords phrased as questions, up from June's 2.73% and above April's previous 2.75% benchmark high.
- The month-over-month lift was 0.05 percentage points, moving the benchmark from stabilization into a fresh high.
- Question-led demand is now about 54% higher than the January 2025 baseline, making it a durable signal rather than a short-lived spike.
- Teams should keep expanding FAQ, comparison, and answer-first content because the latest reading is the benchmark's highest level to date.
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